Vote “YES” in the NPB referendum
The Texas Peanut Producers Board is urging the state’s peanut farmers to vote “YES” to re-authorize the National Peanut Board. Farmers will soon be receiving ballots from NPB giving them the opportunity to continue support for a board that funds valuable peanut research and promotion initiatives.
“The research funding the NPB provides is invaluable to our state’s peanut industry,” Shelly Nutt, executive director of the TPPB, says. “Beyond what they fund at the national level, they supplement our state checkoff funds so we can further enhance our Texas research efforts.”
Annually, TPPB receives approximately $150,000-$250,000 in research funding from the NPB to assist the state. Since its inception, the state received more than $1.5 million to assist in research. Texas also receives support for its peanut promotion efforts – to the tune of $13,000 each year.
Beyond supporting state promotional efforts, the NPB recently launched its new brand platform and advertising campaign, “The Perfectly Powerful Peanut.” The campaign takes a strikingly original approach to advertising with its use of hand-illustrated botanical art aimed at showcasing the authentic nature of peanuts as a plant-based source of nutrition.
Earlier this month, this new platform was unveiled in a series of print advertisements in major publications, including Men’s Health, Family Circle and Cooking Light. Additionally, the ads are posted across the subways of New York!
This notable advertising blast aims to increase the association consumers make between peanuts (and peanut butter) with nutrition and health.
“With 7 grams of plant-based protein, peanuts have more protein than any other nut,” Nutt said. “Plus, with more than 30 vitamins and minerals –offering a number of heart health and other benefits.
Promotional campaigns such as “The Perfectly Powerful Peanut” encourage consumer demand of the commodity Texas and U.S. peanut farmers work hard to grow every day.
“The impact the NPB makes on our state’s industry, as well as that on a national level is priceless,” Nutt said. “That’s why it’s important for farmers to go out and vote ‘YES’ in the NPB referendum.
The referendum is being held April 7-18, 2014. To vote in this referendum, producers must have paid assessments on peanuts produced during the representative period from January 1 through December 31, 2013, and must currently be a peanut producer. Additional information about NPB and the referendum are available at www.nationalpeanutboard.org.