Texas Peanut Producers Board (TPPB) celebrated National Peanut Butter Lovers Month this November with weather broadcasters across the state. Weather broadcasters and meteorologists are essential to keep farmers prepared and aware of upcoming weather as it affects their crops substantially.
In order to #spreadthelove during Peanut Butter Lovers Month, TPPB sent a total of 50 baskets filled with local and Texas peanut products to broadcasters across the state. The peanut treats ranged from freshly baked cookies from local bakeries, to dill pickle flavored peanuts made in Dallas. Also included in the basket was a factoid to be read on air which included a fun fact about peanut production in Texas.
Shelly Nutt, TPPB executive director, said this promotion is a long-standing tradition for the board.
“This program was started more than 15 years ago,” Nutt said. “It continues to gain enthusiasm through the years as the weather folks look forward to receiving their baskets each November.”
This year, TPPB received many responses from broadcasters with several on-air, video, and photo submissions. By tweeting the weather broadcasters, TPPB was able to achieve the overall goal of spreading peanut butter love to a large audience!
The weather team from KXAN in Austin said, “We’re happy peanut farmers have had plenty of rain in 2016. That has made for a great National Peanut Butter Lovers Month. We always appreciate the Texas Peanut Producers Board sending us a reminder!”
This promotion continues to bring awareness to Texas peanuts, peanut production in Texas, and of course, remind us all how much everyone loves peanut butter!